Monday, March 5th, 2007
Eibach Vantage can out maneuver a rolling ball of cheese

German aftermarket suspension manufacturer Eibach has upgraded its class of project cars to an Austin Martin Vantage with 425 HP. Stating in its press release: ” It makes an appearance as stylish as a gentleman’s suit from London’s Bond Street, and its performance is as superior as the unbeatable cheese rolling races from Gloucestershire. ” I must congratulate the writer of this release on tossing the rules of business writing to the wind and creatively relating the rolling food to the performance of a car, in addition to more interesting facts on locomotives and high speed trains as well. Eibach has always turned out fantastic suspension products, and while most releases that come our way are as exciting as white bread, this one is a breath of fresh air. I think now I will be paying attention to actually reading their press releases in the future. Read the press release here.